MBA BLOG
In a competitive healthcare industry, branding of an organization is a valuable intangible asset. Kim et al (2008) explained that hospital branding is important because patients could better visualize and understand the healthcare services they provide and reduced the perceived risk before they seek medical aid; in turn allowing the organization to increase relationship revenue, […]
As a society we witnessed workforces struggle with the stresses of the COVID-19 pandemic, experienced the mental stresses of social isolation, and struggled to achieve work-life balance whilst working remotely; all of which has taken an enormous toll on our ‘mental health’. Employees are valuable assets of any organization, and ensuring their excellent mental and […]
Recognizing & classifying a target market by the marketing leaders of a healthcare centre is fundamental in putting the hospital brand within the accurate market segment with high sales conversion possibilities; it helps the hospital to explore and develop decent marketing communication plans. The target market segment always refers to a group of people having […]
Today, I would like to take a break from my usual “professional” blog writing and use this platform to share my recent source of inspiration and a new found admiration to the meaning of selflessness in healthcare. Someone once asked me, “What is your passion in life? What are your current career goals? Have you […]
The aspect of healthcare technology is moving forward in a rapid pace as Artificial Intelligence (AI), TeleHealth and Smart Medical Devices are driving the next wave of technology innovation. With the current shortage of healthcare practitioners, the rapidly-aging baby boomer population has created high demands in term of telehealth services and in-home health tech where […]
Digital transformation is not something new. We have been hearing about digital transformation in almost every conversation within the service industry. Digital transformation has been widely known as the foundational change of how a company delivers their value to their customers. It allows an organization to deliver competitive value to their customers in an entirely […]
Healthcare patients have more options than ever before. With so much information available online, these patients no longer feel the need to visit the closest hospital from home, a primary healthcare provider nearest to their location, or even healthcare practices with multiple locations in the community they live in. Info such as which hospital should […]
“Young people want to be engaged as change-maker in their lives, their families and their communities. They are disproportionately involved in and affected by the problems that beset their communities, and they must be part of the solution” – Pittman, Martin & Williams, 2007, The Forum for Youth Investment Youth leadership is the involvement of […]
It comes with no surprise that the behind-the-scenes operation and logistics of healthcare industry can be pretty complicated. From payments and billings, managing biomedical facilities, bio-hazard wastes, policy compliance, department operational function and ensuring quality healthcare, I must admit this is quite a handful to navigate and understand. Due to the sudden rise in COVID-19 […]
Erik Qualman, an American writer quoted that ‘’we don’t have a choice on whether we do social media, the question is, how well we do it?” Social media is in the midst of changing and will keep on evolving in years to come. The platforms we are using now are purely different with the one […]