MBA BLOG
Patient choice is more important than ever in today’s healthcare. Every day, new direct-to-consumer healthcare businesses emerge, providing patients with an increasing number of options for meeting their healthcare requirements. Healthcare branding is critical for any healthcare provider going to enhance patient acquisition and expand their business in an increasingly saturated industry. In a nutshell, […]
On last Sunday morning, after a delicious breakfast served by my wife, I was thoroughly enjoying myself reading statistics on Convid-19 cases in Malaysia and throughout the world. It makes me think about the influence on the private healthcare industry; challenges and new ideas for keeping the firm afloat must be addressed by hospital executives. […]
The need for high-quality healthcare facilities is increasing. As the baby boomer population ages, individuals are more likely to develop chronic illnesses. Furthermore, bad lifestyle choices and eating habits are contributing to an increase in the number of people suffering from chronic illnesses. Patients have also become wary about bogus healthcare scams. As a result, […]
Susan Heathfield, a human resources specialist, describes employee satisfaction as “whether people are happy and pleased and satisfying their desires and requirements at work”. Employee happiness is a determinant in employee motivation, employee goal attainment, and high employee morale in the workplace, according to a number of surveys. In the end, the quality of a […]
In a competitive healthcare industry, branding of an organization is a valuable intangible asset. Kim et al (2008) explained that hospital branding is important because patients could better visualize and understand the healthcare services they provide and reduced the perceived risk before they seek medical aid; in turn allowing the organization to increase relationship revenue, […]
As a society we witnessed workforces struggle with the stresses of the COVID-19 pandemic, experienced the mental stresses of social isolation, and struggled to achieve work-life balance whilst working remotely; all of which has taken an enormous toll on our ‘mental health’. Employees are valuable assets of any organization, and ensuring their excellent mental and […]
Recognizing & classifying a target market by the marketing leaders of a healthcare centre is fundamental in putting the hospital brand within the accurate market segment with high sales conversion possibilities; it helps the hospital to explore and develop decent marketing communication plans. The target market segment always refers to a group of people having […]
Today, I would like to take a break from my usual “professional” blog writing and use this platform to share my recent source of inspiration and a new found admiration to the meaning of selflessness in healthcare. Someone once asked me, “What is your passion in life? What are your current career goals? Have you […]
The aspect of healthcare technology is moving forward in a rapid pace as Artificial Intelligence (AI), TeleHealth and Smart Medical Devices are driving the next wave of technology innovation. With the current shortage of healthcare practitioners, the rapidly-aging baby boomer population has created high demands in term of telehealth services and in-home health tech where […]
Digital transformation is not something new. We have been hearing about digital transformation in almost every conversation within the service industry. Digital transformation has been widely known as the foundational change of how a company delivers their value to their customers. It allows an organization to deliver competitive value to their customers in an entirely […]