WHY MARKETERS CHANGING TOWARDS SOCMED AND FACEBOOK?
In the era of technology, social media has played an important role in changing marketing behavior and relationship between marketers and consumers. Previously, marketers were using billboards, newspapers, television ads and flyers to communicate their products to consumers with smaller audience. But now as almost all consumer with the power of buying have access to internet and social media, the relationship between consumers and marketers have changed drastically to the best of benefits for both. There are several social media platforms being used such as Facebook, Youtube, Instagram, TikTok, LinkedIn and so on.
As hours and hours being spend browsing into social media, marketers saw a great opportunity for marketing which follows the consumers 24/7. Using social media, marketers can now link to their customers at anytime and anywhere. To be able to be in touch to the customer queries and being able to educate about products in better ways using short videos, showing testimonies and explanation in writing about products creates awareness of products which brings good remarks as it develops satisfaction and trust between marketers and consumers. Marketing using social media has a great impact as it can reach more consumers rather than the old school method. Being an excellent platform lots of businesses are turning towards media social in marketing their products.
Facebook being one of the most used social media, are widely accessible through the whole world being greatly utilized by marketers in product promotions. With 2.6 billion users worldwide, any product promotions can be widely viewed by audience across many demographics. Facebook have developed Facebook Business Page which marketers finds it very useful in marketing their goods. This is because by using this platform, marketers can set a budget for advertising, measure reachability to audience through advertisement measurement tools, and control the audience according to age, location and interest. There are also ads booster which can be used to boost up your product advertisement so that audience will be repeatedly shown the same ads for several times with a wider audience.
Using Facebook for marketing, videos and pictures can be uploaded promoting products for a better understanding and awareness of products. In the same time, links to online store may be provided as well which can promote easy access in buying for consumers. Facebook live is another method used by marketers as they can promote their products using live telecast by a public figure or influencer who has a large number of followers. Facebooks has becoming the preferred marketing platform for marketers throughout the years and without a doubt are being one of the best platforms for marketing purposes.