Marketing

In a competitive healthcare industry, branding of an organization is a valuable intangible asset. Kim et al (2008) explained that hospital branding is important because patients could better visualize and understand the healthcare services they provide and reduced the perceived risk before they seek medical aid; in turn allowing the organization to increase relationship revenue, […]

Recognizing & classifying a target market by the marketing leaders of a healthcare centre is fundamental in putting the hospital brand within the accurate market segment with high sales conversion possibilities; it helps the hospital to explore and develop decent marketing communication plans. The target market segment always refers to a group of people having […]

Healthcare patients have more options than ever before. With so much information available online, these patients no longer feel the need to visit the closest hospital from home, a primary healthcare provider nearest to their location, or even healthcare practices with multiple locations in the community they live in. Info such as which hospital should […]

Erik Qualman, an American writer quoted that ‘’we don’t have a choice on whether we do social media, the question is, how well we do it?” Social media is in the midst of changing and will keep on evolving in years to come. The platforms we are using now are purely different with the one […]

Health tourism activities among the Malaysian’s healthcare providers are not new. Although there’s a stiff competition in between few popular healthcare destinations in the region such as Singapore with the guaranteed top-notch technology, Thailand with other tourism sector packages attractions, an even India, a well-known healthcare services within affordable costing, but still, potential of the […]

Do you ever heard the quote of ‘failing to plan is planning to fail’? I bet you did, at least once. In each of our life chapter, planning is the most fundamental in achieving desired goals; as a goal without plan is just a wish and forever will remain as unachieved objective. So what is […]

Social media has had a huge impact within the healthcare industry for several years and the significance of social media has risen to new heights in 2020 due to the sudden strike of COVID-19. Social media provides a space that allows the general public to share and discuss their experiences with those who are diagnosed […]