THE EMERGENCE OF HEALTHCARE BRANDING
Patient choice is more important than ever in today’s healthcare. Every day, new direct-to-consumer healthcare businesses emerge, providing patients with an increasing number of options for meeting their healthcare requirements. Healthcare branding is critical for any healthcare provider going to enhance patient acquisition and expand their business in an increasingly saturated industry. In a nutshell, […]
On last Sunday morning, after a delicious breakfast served by my wife, I was thoroughly enjoying myself reading statistics on Convid-19 cases in Malaysia and throughout the world. It makes me think about the influence on the private healthcare industry; challenges and new ideas for keeping the firm afloat must be addressed by hospital executives. […]
The need for high-quality healthcare facilities is increasing. As the baby boomer population ages, individuals are more likely to develop chronic illnesses. Furthermore, bad lifestyle choices and eating habits are contributing to an increase in the number of people suffering from chronic illnesses. Patients have also become wary about bogus healthcare scams. As a result, […]
Susan Heathfield, a human resources specialist, describes employee satisfaction as “whether people are happy and pleased and satisfying their desires and requirements at work”. Employee happiness is a determinant in employee motivation, employee goal attainment, and high employee morale in the workplace, according to a number of surveys. In the end, the quality of a […]
As a society we witnessed workforces struggle with the stresses of the COVID-19 pandemic, experienced the mental stresses of social isolation, and struggled to achieve work-life balance whilst working remotely; all of which has taken an enormous toll on our ‘mental health’. Employees are valuable assets of any organization, and ensuring their excellent mental and […]
Recognizing & classifying a target market by the marketing leaders of a healthcare centre is fundamental in putting the hospital brand within the accurate market segment with high sales conversion possibilities; it helps the hospital to explore and develop decent marketing communication plans. The target market segment always refers to a group of people having […]
Healthcare patients have more options than ever before. With so much information available online, these patients no longer feel the need to visit the closest hospital from home, a primary healthcare provider nearest to their location, or even healthcare practices with multiple locations in the community they live in. Info such as which hospital should […]
Erik Qualman, an American writer quoted that ‘’we don’t have a choice on whether we do social media, the question is, how well we do it?” Social media is in the midst of changing and will keep on evolving in years to come. The platforms we are using now are purely different with the one […]
Health tourism activities among the Malaysian’s healthcare providers are not new. Although there’s a stiff competition in between few popular healthcare destinations in the region such as Singapore with the guaranteed top-notch technology, Thailand with other tourism sector packages attractions, an even India, a well-known healthcare services within affordable costing, but still, potential of the […]
A 50 years old lady had been diagnosed with a cervical cancer today. Her clinical laboratory test result shows that her cancer issue already at a later stage with a slim chance of recovery. It as a matter of how the doctor, nurses and even the clinic assistant to make the patient calm and settled […]