MBA in Healthcare Management

MBA IN HEALTHCARE MANAGEMENT

MQA/FA12883

Part Time Modular MBA for working professionals

APPLY ONLINE NOW

17/02/2023

TELEMEDICINE: MALAYSIA’S FUTURE HEALTHCARE SERVICES

16/02/2023

WORK-LIFE BALANCE AND TURNOVER INTENTION AMONG HEALTHCARE PROFESSIONALS

14/02/2023

THE IMPACT OF DOCTORS’ SOFT SKILLS ON PATIENTS’ SATISFACTIONS IN PRIVATE HOSPITALS

Master of Business Administration – MBA in Healthcare Management at KPJUC is an MQA-accredited Part Time MBA programme delivered in collaboration with KPJ Healthcare Group. The MBA has been thoughtfully crafted to equip future hospital managers and healthcare professionals with relevant knowledge and necessary skills in managing hospitals and healthcare institutions.

The primary aim of our MBA in Healthcare Management is to package our more than 30 years of experience in managing the largest Private Specialist Hospitals in Malaysia into an accredited MBA. As could be expected, the Instructors would be among Professors and Lecturers from KPJUC and other universities as well as healthcare CEOs and managers from KPJ or other Public and Private Hospitals.

Our MBA in Healthcare Management is a series of 2-day management training workshops that combines aspects of Leadership Development, Consultancy Project, Corporate Management and Healthcare Management. As a managerial training programme our MBA follows the modular approach where our students would generally be focusing on one subject in a weekend session with ample time for online or offline self and group learning in-between classes.

Though we encourage our students to register for our regular Part Time 2-year programme (16 weekends a year), we allow them to opt for our extended 4-year programme (8 weekends a year). The extended programme caters for those who may be too tied-up with work commitments and with this they would also be able to spread the tuition and fee over a longer duration.

We focus on the profile of alumni members and network we aspire to have in future. We try to balance on their academic, career and family. We believe our flexible modular programme would enable them to achieve this balance. This modular approach aims at finding the right compromise between quality of most relevant content with flexible class scheduling and delivery.

We would also want the composition of our future alumni to come from business and healthcare professionals. Hence, we admit working students coming from business and non-business background alike including, but not limited to, medical doctors, pharmacists, nurses, healthcare technologists etc. This would surely enrich classroom discussions and allows our students to make sense of real practice from different perspectives and views. This is what our MBA in Healthcare Management is all about.

MANAGERIAL SKILLS COMPONENT

The Management Skills component consists of 4 courses. While Leadership Development is a stand-alone course, Business Analytics is a prerequisite to the Consultancy Project Design and Consultancy Project Design prerequisite to Consultancy Project Implementation. Each course carries 3 credits to be delivered in 4 days/sessions. Students would work in their respective groups in building expertise in chosen consulting areas throughout the duration of the MBA programme. First-hand knowledge derived from this research project would potentially help them in their career as well as preparation for the next challenge: Doctor in Business Administration.

LEADERSHIP DEVELOPMENT

This course is designed to define how students should groom themselves to become more effective leaders by focusing on self-development and understanding the human element of the business. The essence of discussions is that a leader must provide direction, encourage positive member-leader interaction, and be change-oriented. More common theories discussed include Great Man Theories, Trait Theories, Behaviour Theories, Contingency Theories, Influence Theories and Relational Theories, as well as Transactional and Transformational Leadership. These theories help understand and explain all the different traits, behaviours and styles associated with effective leaders in variety of situations. The course would also emphasize on the moral and ethical issues related to leading. From their understanding of the concept of leadership, students will develop their specific Professional Development Plan by comparing what they have achieved now and what they plan to achieve in the near future in their journey to become more effective leaders.

BUSINESS ANALYTICS

This course is the pre-requisite for two other courses – (1) Consultancy Project Design, and (2) Consultancy Project Implementation. The aim of this course is to provide students with the knowledge and applied capability in using relevant business tools and techniques in an attempt to understand and address business opportunities, issues, and problems. The course is also aimed at promoting the importance of objective knowledge and information as well as in acquiring critical mindset in managing the business. Use of analytical tools would help identify trends and patterns from historical and available data and information in making informed, data-driven business decisions. The process would involve data collection, data mining, data analytics, and visualization and reporting. The techniques learned will be applied through mini projects related to marketing, sales, human resources, finance etc. Students would also learn about application of business analytics as business consultants as well as in consulting projects.

CONSULTANCY PROJECT DESIGN

Consultancy Project aims at preparing students to be able to effectively identify, analyze and understand real-world business issues and problems facing organizations and to follow objective and systematic methodology to provide solutions to the problems. Working in a team, students would be assigned a supervisor who would provide supervision throughout the project. The project would involve appointing a consulting client among senior managers of the selected institution. This course is the first part of a two-part course. In this phase, under supervision of the supervisor, the team would be working with the client to agree on the scope of the project, the expected outcome of the project, and the methodology to be implemented for the project. The key deliverable of this phase is the Consultancy Project Proposal to be presented to and signed off by the supervisor and client. With the approved proposal, the student would proceed to the second part of the Project i.e. Consultancy Project Implementation.

CONSULTANCY PROJECT IMPLEMENTATION

Consultancy Project aims at preparing students to be able to effectively identify, analyze and understand real-world business issues and problems facing organizations and to follow objective and systematic methodology to provide solutions to the problems. Working in a team, students would be assigned a supervisor who would provide supervision throughout the project. The project would involve appointing a consulting client among senior managers of the selected institution. This course is the second part of a two-part course. The course involves implementation of Consultancy Project Proposal previously approved by the supervisor and client in Consultancy Project Design course. During this phase, the project team will carry out the project in accordance with the agreed upon objectives and methodology followed by analysis, synthesis, findings, and solutions to the problems being addressed. The key deliverable of this phase is the Consultancy Project Report to be presented to and signed off by the supervisor and client.

CORPORATE MANAGEMENT COMPONENT

The Corporate Management component focuses on the theoretical and practical knowledge about managing corporate organisations. It covers the eight primary domains of business education and management. Each course carries 3 credits delivered by lecturers, professors and practitioners in 4 days/sessions.

MANAGERIAL ACCOUNTING

This course is designed to equipped students as manager with knowledge in performing three vital activities which are planning, controlling and decision making. The course highlight four main pillars of managerial accounting broad functions which are budgetary planning, cost finding, cost and profit analysis and performance reporting. Students will be trained in the topic of cost accounting, which includes how to create and use data for costing services and products using various methodologies, policymaking, operational budgeting, and performance evaluation, as well as an update on recent advancements in the field. This help students to make informed decision to maximize company’s profit, and thus also capitalize on the opportunities in order to keep itself successful and relevant in a competitive market. This course aims to increase students’ understanding of how to collect, analyse, and communicate measurable and non-measurable data that will assist the management to produce greater planning and control decisions.

MANAGERIAL FINANCE

The course is designed to expose students to various financial tools, financial markets, financial theories and financial management techniques to make financial decisions more effectively. It focus on three basic finance functions of decisions which are investment decisions, financial decisions and dividend decisions. Students will be guided to see the whole aspect of financial element that contributes to a company’s overall growth significantly such as profits, losses, cash flow and revenue generation in an organisation. The main areas of these subject are capital budgeting, capital financing and working capital management. The topic that will be covered such as financial statement analysis; financial forecasting; working capital management and short-term borrowing; cost of capital; capital budgeting and risk. This aims is to give the best experience for students to analyse financial situations and offer the best solutions to financial management problems while applying the theoretical concepts to a range of investment and financing decisions making.

MANAGERIAL ECONOMICS

This course is designed to expose participants as a manager in performing three vital activities which are planning, controlling and decision making. The course highlighted the strategic management accounting including cost accounting, how to develop and use information for costing products and services, decision making, operational budgeting, performance evaluation providing an update on recent developments in the field. Participants will be taught on how to collect, analyse and communicate quantitative and non-quantitative information to assist management in making more effective planning and control decisions.

MANAGEMENT INFORMATION SYSTEMS

This course is designed to explore the ways to effectively manage corporate, business, and operational strategies in order to gain a competitive advantage for business organisations. Students are exposed to a repertoire of current information and communication technologies that are used to facilitate business processes in the present-day and they would acquire various concepts of information and communication technologies solutions and are expected to manifest its application during work venture. Students in this course will learn and apply strategy concepts at the business and corporate levels which the aims are to execute the legal aspect of confidentiality, to forecast appropriate funding and to increase earning. The aim of the course is to enable students to development of strategic thinking enables students to approach complex organisational scenarios and opportunities from a broader perspective, particularly in the context of business globalisation and business operational strategies as they relate to the organization’s overall corporate strategies.

MARKETING MANAGEMENT

This course is designed to assist students from general business or management-related disciplines in becoming creative marketing professionals who can influence strategic choices in the development of marketable goods and services. The concept and approach are based on the marketing mix which includes product, price, place, promotion and other P’s that are relevant to the industry. Students are introduced to dynamic concepts and tools for effective business marketing in order to ensure that the intended positioning and communication campaigns reach the target audience and meet their needs and expectations. This knowledge will vastly applied by students in the evaluation of markets, targeting of market opportunities, assessment of buyer behaviour and the role of market information via group discussion and assessments. This course aims to provide student an in-depth understanding of marketing from both an academic and practitioner’s perspective, empowering student to approach marketing difficulties in a critical, inventive and creative manner.

OPERATIONS MANAGEMENT

This course is designed with a broad variety of subject areas, all of which are intertwined with the most recent advancements in the field of operation management. These topics include process analysis with various flows, process improvement, lean operations, quality and statistical process control, as well as a range of other issues. In addition to this, students will investigates aspects of a company’s competitiveness, strategy, and productivity in relation to the management of supply chains, inventories, service systems, and forecasts. Students will also equipped with knowledge to inspect the relevance of good inventory management practises. This course is aimed to prepare students to lead the administration of business practices by creating the highest level of efficiency possible within an organization. Students will become familiar with current business issues, short cases and application-oriented case studies, formulating strategies in organisations, reacting to changes in the organization’s environment, and harnessing and developing the organization’s internal resources and capabilities.

HUMAN RESOURCES MANAGEMENT

This course will discuss the significance of Human Resource Management as the department within an organisation that primarily concerned with the recruitment and management of the people who work for the organisation. Strategic HR management is required to ensure that the role of human resource management as the change agent for the organisation is carried out effectively in order for an organisation to be able to positively respond to the transformation that is occurring within the healthcare system. Global sourcing, employer and employee branding, personnel retention, and succession planning will be the primary focuses of this course. Students will also learned on conflict resolution that are faced by corporate leaders and HR executives. The aim of this course is to foster healthy work culture which is pivotal in bringing out the best in employees. Excellent HR management contribute significantly in setting up a healthy and friendly work culture, which further translates into better productivity among employees.

STRATEGIC MANAGEMENT

This course is designed to explore business, corporate, and global strategies and equips students with the knowledge they need to comprehend how businesses achieve and uphold competitive advantage. It also aids students to develop the leadership skills they will need to succeed in the future as leaders who can make well-informed strategic decisions. This is to ponder the function of businesses, their governance, and their responsibilities to shareholders, stakeholders, and society at large. The general subtopics to be covered include the relationship of organizations to their environments, organizational objectives, formal and informal approaches to strategic planning, the role of organizational structure in the context of strategy formulation and implementation, and the mechanisms for monitoring and evaluating the effectiveness of strategic decisions. The course aims generally to equip students with internal and external analysis in strategy management process and integrates the theory of empirical research and practical implementations on the strategic leadership principles.

HEALTHCARE MANAGEMENT COMPONENT

The Healthcare Management component is the core and main thrust of our MBA. It emphasizes on the practical knowledge of managing healthcare organisations. These courses are typically delivered by qualified and experienced healthcare practitioners. Each course carries 3 credits and to be delivered in 4 days/sessions.

HEALTHCARE INDUSTRIES

The course is designed to focus on the current challenges in the healthcare system, in terms of healthcare costs, quality and access, the potential approaches for improvement of the system, and anticipating the future trends in healthcare industry. It will benefit also the participants to understand the key concepts, terminologies, issues and challenges associated with the healthcare industry, and the strategies employed to meet some of those challenges. Topics comprises of challenges in healthcare management, as well as management and leadership in the context of health and social care will be covered. This will furnished the student as future leaders in the healthcare system to integrate the theory and practice, and to have the adaptability and flexibility in managing. This course aims to develop a conceptual and comprehensive understanding of the leader’s role in relation to the effective management and use of resources in an ever-changing and challenging healthcare environment.

HOSPITAL MANAGEMENT

This course will provide students with an introduction to the foundational ideas of strategy for knowledge and applications at both the organisational and the strategic business unit (SBU) levels. The development of strategic management thinking enables participants to approach complex organisational scenarios and opportunities from a larger perspective. This is particularly important in the context of the globalisation of businesses, as well as with regard to business operational strategies and how they relate to the overall corporate strategies of healthcare organisations. In addition to new ideas and pressing problems in the healthcare industry, it will discuss the many levels and roles of healthcare managers, the necessity and significance of hospital administrators, and the organisational structure of healthcare.

HEALTHCARE TECHNOLOGIES

The course provides an understanding of healthcare technologies planning and management, including in the healthcare ecosystem, budgeting, acquisition, deployment, patient safety, maintenance and replacement/disposal. Students will learn about digital health, electronic medical records, personalised medicine and diagnostics, wireless sensing and remote monitoring, cloud connectivity, telemedicine, mobile health platforms, social networks, big data and predictive analytics, and bioinformatics. Other than that, through this course, students will benefit by exposing them to the most recent development in medical and surgical intervention in healthcare. Furthermore, the course will also to discuss the latest discoveries and realizations in the foundations, theory, models and applications of the technologies and emerging areas that related to the healthcare. This course aims to demonstrate some of the key factors driving the increasing adoption of technologies in the field of healthcare, which depend mainly on the growing integration of digitalization and innovation, as well as in medical devices, clinical information systems and converged technologies.

HEALTHCARE LAWS, POLICIES AND REGULATIONS

This course explores the legal and ethical obligations and responsibilities of administrators’ healthcare organizations as decision-maker, leader and moral agent. It designed to navigate the complex legal framework that governs the modern health systems. Students will learn the healthcare law and explore how privacy law shapes the relationship between healthcare providers and their patients. The course also covers how laws, policies and regulations affect patients and the professionals in healthcare practice. This course aims to influence students in addressing how the law balances the collective and individual rights. It also provides overviews of law in general as well as legal ramifications related to healthcare issues. This will give opportunity to the students to explore the aspects of client-provider and employer-employee relations in the healthcare setting, certificate of need regulation, tort law, medical malpractice, durable power of attorney for health care decisions, confidentiality of patient medical records and informed consent, either in the paper-based documentation or electronic-based.

FREQUENTLY ASKED QUESTIONS

How do I apply

For the coming intake, the tentative registration day would be in April 2023. Please register early since there is a limit to the number of students we admit in a Semester intake.

You may apply online at https://online.kpjuni.com. We do not charge any Application Fee or Registration Fee.

What is the minimum admission requirements

A Bachelor’s degree (Level 6, MQF) in related fields with a minimum CGPA of 2.50 as accepted by KPJUC Senate;
OR
A Bachelor’s degree (Level 6, MQF) in related fields with a minimum CGPA of 2.00 and not meeting CGPA of 2.50 can be accepted, subject to a rigorous internal assessment;
OR
A Bachelor’s degree (Level 6, MQF) in non-related fields with a minimum CGPA of 2.00 as accepted by KPJUC Senate and with relevant working experience;
OR
A Bachelor’s degree (Level 6, MQF) in non-related fields with a minimum CGPA of 2.00 as accepted by KPJUC Senate and without relevant working experience, subject to passing pre-requisite courses;
OR
Other equivalent/related qualifications to a Bachelor’s degree (Level 6, MQF) recognised by the Malaysian Government.

International students are required to achieve a minimum Band 4 in MUET OR equivalent to CEFR (Mid B2) i.e. IELTS 6.0, TOEFL iBT 60, OR TOEFL Essentials (online) 8.5 .

How much does it cost

All-in after 2023 20% Waiver = Malaysians RM32,000; International RM41,600

(Note: All-in Published Rate= For Malaysians RM40,000; For International RM52,000)

The total amount of tuition and fee is the same for MBA24 and MBA48 but the amount due Quarterly would be different. For instance, for intake March 2023 with Fee of RM32,000 for Malaysians, MBA24 students would be billed RM4,000/quarter (every 3 months) X 8 quarters = RM32,000 whereas MBA48 students would be billed RM2,000/quarter X 16 quarters = RM32,000.

Fees will be billed every Semester and payable every 2nd week and 12th week of that Semester.

In the event that during your study you decide to change the mode from Regular to Extended, vice versa, we would reschedule your payment plan accordingly.

Where will the lectures be conducted

Our MBA programme is categorised by MQA as following the Blended Mode with mix of online and physical lecturers. Typically, out of 8 weekend classes over a Semester of 6 months long, 6 weekend classes would be conducted face-to-face but online via Google Meet whereas 2 weekend classes may be conducted face-to-face through physical lectures.

Face-to-face physical classes will be conducted at the following address:

Lecture Room 1, Level 14

KPJ Ampang Puteri Specialist Hospital

1, Jalan Mamanda 9, Taman Dato Ahmad Razali

68000 Ampang, Selangor

What is a Modular approach for MBA

A modular MBA is more common in Europe where working students would come to Campus, for say, 4 weeks a Semester for accelerated classes.

Our MBA, however, follows a Modular approach for weekend classes. Past experience shows that this approach fits best with busy, working students.

Briefly, since each of these course carries 3 credits – there will be 4 days of lectures each or 2 weekends. Courses are conducted on alternate weekends with free weekend gaps between classes.

For MBA24, in each of the 4 Semesters, students would take one course from Managerial Skills, two courses from Corporate Management, and one courses from Corporate Management and/or Healthcare Management. Or a total of four courses a Semester. For MBA48, students would attend two courses a Semester.

We do away with 14-week Semester System, which are more meant for full time students, and replace it with Modular System. With this System we simply divide 52 weeks a year into two Semesters. Each Semester now has 26 weekends. MBA24 students would attend eight weekends a Semester or sixteen weekends a year while MBA48 students average four weekends a Semester or eight weekends a year.

With this Modular System, students would generally study one subject at a time, compared with three or four subjects a Semester in a 14-week Semester system.

Should i choose Part Time MBA24 or MBA48

At the moment we offer only Part Time weekend classes.

Both MBA24 and MBA48 are Part Time weekend classes and refer to the same MQA-accredited MBA programme but students may choose to complete within 24 months or 48 months.

MBA24 is our Regular Part Time Mode where students would be attending 20 weekends of classes in a year to graduate in 2 years while MBA48 is our Extended Part Time Mode with 10 weekends of classes in a year to graduate in 4 years.

We encourage our students to register for MBA24 but if they find work and family commitment would not allow them to attend 16 weekends of classes a year we would ask them to consider MBA48. Most importantly is they keep learning and able to attend all classes and do all assignments planned for them.

We embrace the concept of lifelong learning. You need to attend training, anyway, then why not attend relevant training that, over 2 years or 4 years that would in the end award you an MBA accredited by MQA.

Yes, during your study you may apply to change from Regular to Extended, vice versa. You need to inform us early so that we would adjust your new Study Plan and advise you the impact of the change before approving your application to change your study mode. This may include the new Payment Plan, Time Table, when you would graduate etc.

We understand the dynamic nature of your job, hence, we always aim to offer as much flexibility as possible in delivery of our MBA within the guidelines imposed by MQA and Ministry of Higher Education

Who will be teaching the courses

In general, the components of Managerial Skills and Corporate Management would be delivered by qualified professors and lecturers from KPJ Healthcare University College or other universities while the Healthcare Management component by experienced managers or senior managers from KPJ Healthcare Group, or other Public or Private healthcare entities.

How does a typical lecture day look like

Each day of lecture is called a Session. AM Session starts at 8.30 AM till 12.00 PM with tea breaks in between. A solid 2-hour Lunch Break from 12.00 PM to 2.00 PM. PM Session starts at 2.00 PM till 5.30 PM.

We provide Complementary light, healthy fruits and sandwiches for Lunch as well as running coffee/tea throughout the Session.

Like other training, attending our MBA is a great opportunity for students to build a solid professional networking with people representing various different parts of the industry.

How will the courses/modules be graded

Evaluation would depend on the nature of the courses. The components of Consultancy Project would primarily be evaluated based on Group Project, Project Paper and Project Presentation. The component of Corporate Management and Healthcare Management would have a more balance between projects and presentations in one hand and tests and case studies on another.

What is Pre-MBA

Candidates without a Business or Management-related Bachelor’s Degree will be required to attend a 2-day Pre-MBA course.
The course is for the benefits of the students aimed at helping non-business students to be able to follow more advanced MBA-level business courses.
The course would cover topics on Accounting and Finance and to be conducted 2 weeks prior to the 1st class of the Semester.
No additional Fee will be charged.
The course is optional/voluntary for other candidates.

Will there be classes on public holiday weekends

No classes would be conducted if a particular weekend falls on a religious or cultural holiday such as Hari Raya Aidilfitri and Aidiladha, Chinese New Year, Deepavali, Christmas, Wesak and Thaipusam.

There are many public holidays in Malaysia and in certain Semesters many of these holidays fall on weekends. As much as we would like to avoid scheduling classes during public holidays, there will be times when this is unavoidable since we would want our students to graduate on time and we need time at least 4 weeks at the end of every Semester for instructors to mark the final papers and for us to process the final grades.

Apply Now

Apply online now for April 2023 intake

Apply now

Visit KPJUC

Visit KPJ Healthcare University College

Visit our Main Page

TELEMEDICINE: MALAYSIA’S FUTURE HEALTHCARE SERVICES

The Malaysian Telemedicine Blueprint was launched in July 1997, and since then, Malaysia has taken steps to improve and incorporate e-health into its public healthcare system. Regrettably, despite initial efforts to use telemedicine to promote lifelong health in Malaysia, this sector has yet to develop and progress since its initial launch due to inadequate infrastructure, quick finance, and a lack of widespread public support. To achieve Malaysia’s healthcare vision, mission, and goals, the Malaysian government and the Ministry of Health intend to build a developed and advanced healthcare system by utilising modern technology. Our study focuses on how Malaysian citizens perceive and accept the country’s present telemedicine service deployment, one of the most important and challenging trends in the current healthcare system. How well-versed is our Malaysian community in this cutting-edge service? Are Malaysians prepared to use this service to advance? Has the difficulty of putting this service into place been anticipated by our healthcare providers?

WORK-LIFE BALANCE AND TURNOVER INTENTION AMONG HEALTHCARE PROFESSIONALS

Women’s employment increased with Malaysia’s economic transformation from agricultural to industrial in the 1970s which in turn has resulted in dual-income families. Despite women making up at least 63% of tertiary students, less than half of Malaysian women are employed (Subramaniam et al., 2015). Family duties are frequently brought up in discussions and arguments about […]

THE IMPACT OF DOCTORS’ SOFT SKILLS ON PATIENTS’ SATISFACTIONS IN PRIVATE HOSPITALS

Good doctors’ soft skills are part of a strategy to ensure doctors provide high-quality care and enhance patient satisfaction in view of a clinical perspective. Among the soft skills required for doctors, effective and efficient communication remains the top priority for patient satisfaction. Limited information is available in Malaysia on the positive impact of patient […]

CASHLESS PAYMENT IN MALAYSIA

Cashless payments are digital methods of transferring funds between two parties. Cashless payments use a payment gateway to electronically transfer funds using debit cards, credit cards, or via mobile phone, website, kiosks, or another digital device. For example, cards, mobile wallets, contactless cards, QR code payment. As the country moves toward digitalization, users have more […]

HEALTHCARE: WHAT ARE THE BENEFITS OF SOCIAL MEDIA?

Healthcare and social media are natural partners. Medical professionals are increasingly using social media to communicate with patients. Health policymakers are starting to see the potential of social media marketing for establishing a strong healthcare brand. Since social media is becoming more important in every sector of the economy, healthcare should not be excluded. The […]

HEALTHCARE: ACCOUNTABILITY OR RESPONSIBILITY

Accountability and responsibility are commonly confused, but their definitions include distinct dimensions.What exactly is accountability? Accepting responsibility is the essence of accountability. In a company, taking accountability for one’s actions in addition to accepting accountability for one’s work responsibilities and/or the performance of his team is important. “The only way we succeed as a group […]

PRIORITIZE TALENT DEVELOPMENT AND SUCCESSION PLANNING

In the organization, the manager or head of the unit must prioritize talent development and succession planning for a future career path. As we look for leadership, we must manage the organization’s most important assets, which are its employees. While it remains true that a fast-moving competitive world still demands two major problems that face […]

WHY MARKETERS CHANGING TOWARDS SOCMED AND FACEBOOK?

In the era of technology, social media has played an important role in changing marketing behavior and relationship between marketers and consumers. Previously, marketers were using billboards, newspapers, television ads and flyers to communicate their products to consumers with smaller audience. But now as almost all consumer with the power of buying have access to […]

CONDUCTING SURGERY – THE ROBOTIC WAY

The most innovative medical technology available today is probably robotic surgery, commonly known as robotic-assisted surgery. a procedure utilizing a camera and tiny surgical instruments carried by robotic arms. Although the viewing screen is often installed in the same room as the operating table, it can be placed elsewhere, allowing specially trained surgeons to perform […]

PATIENT PERCEPTION AND SATISFACTION ON TELEMEDICINE

Telemedicine is the practice of using electronic information and communication technology to deliver and assist medical care when participants are physically apart. The majority of clinical telemedicine applications have not been investigated to determine their impacts on the quality, accessibility, or cost of healthcare. Even if there isn’t much data to support telemedicine efficacy compared […]

VISIT MBA BLOG